The New Frontier
Digital advertising technology is evolving at a rapid pace, with programmatic the buzz word of the moment. Programmatic technology has removed a lot of the heavy-lifting involved in managing the media buying process and opened up huge potential for delivering cost-effective, multi-channel, precision-targeted advertising campaigns.
The level of data that advertising networks such as Google and Facebook provide access to means we can now target (as well as re-target) relevant audiences based on their browsing behaviour, interests, demographics, location, or even social actions and connections.
The advertising platforms such as Google’s Display Network cover over two million websites and mobile apps, enabling us to quickly employ a multi-channel approach and reach the same audience across multiple online touch-points and devices.
Planning & Analysis
Having a solid plan behind your marketing efforts makes the world of difference; ensuring that every channel, campaign and pound spent is working for your strategic business goals.
Whether we look after one of your marketing channels or all of them, as a full-service agency we can put together a robust digital marketing strategy to make sure your activities are as cohesive as possible, all adding up to great results.
Content can be tailored to audiences at a granular level, with new interactive and content-rich formats improving engagement and click-through rates, leading to increased return on investment.
We employ numerous tactics to help our clients feature in strategically targeted online press, securing greater brand awareness with their target audience and back links to their site.
Investing in digital PR makes great business sense, as the word of a journalist carries significant weight – just one article, or even a mention in an article, can lead to a flood of orders and enquiries.
Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.
It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat… It can be hard to keep up, or even know where to start!
That’s the job of our social media team who have all the experience needed to make the most of your profiles – whatever the nature of your business.
Search Engine Optimisation
We don’t believe in a ‘one size fits all’ approach to SEO. We start each project with a blank canvas, working to meet your company’s specific objectives. We’ll start by carefully analysing your site and your existing backlink profile, identifying potential issues and areas for improvement.
We’ll then examine your market sector to devise an SEO strategy that is completely unique to your requirements and puts you ahead of your competition.
We’ll take the time to discover keywords that are relevant to your products and services, weaving these into your content to drive meaningful, highly-targeted traffic at every stage of the buying cycle.